Warming up your email accounts is crucial for several reasons, especially when sending cold emails. Here's why:
Improves Deliverability: New or inactive email accounts are more likely to be flagged as spam. Gradually increasing your email sending volume helps establish a positive sender reputation, reducing the chances of your emails being marked as spam.
Builds Sender Reputation: Email providers track the behavior of email accounts. A sudden spike in email activity from a new account can raise red flags. Warming up your account helps create a consistent sending pattern that email providers trust.
Avoids Blacklisting: Sending a large number of emails from a new or cold account can lead to blacklisting. Warming up helps avoid this by gradually introducing your sending habits to email providers.
Increases Open Rates: Emails from warmed-up accounts are more likely to reach the inbox rather than the spam folder. This increases the chances that your emails will be opened and read.
Enhances Engagement: Gradual warming allows you to test and refine your email content and strategy. This can help improve engagement rates as you learn what works best for your audience.
Protects Domain Reputation: If you're using a domain for sending emails, a sudden surge in email volume can harm your domain's reputation. This can affect not only your current campaign but also future email deliverability.
Ensures Compliance: Many email service providers have limits on how many emails a new account can send. Warming up helps you stay within these limits while building your sending volume over time.
In conclusion, warming up your email accounts helps ensure that your emails are delivered successfully, avoids spam filters, and protects your sender and domain reputation, ultimately leading to more effective email campaigns.
💡 Before you start prospecting, it is important to warm up your new email addresses for at least 15 days