A/B Testing

A/B testing in cold email is the process of sending two different versions of an email to two distinct groups of recipients to determine which version is more effective based on metrics like open rates, click-through rates, or response rates. By comparing the performance of each version, you can identify which elements (such as subject lines, content, or call-to-action) resonate better with your audience and refine your email strategy accordingly for improved results.

Using A/B testing in cold email campaigns helps you identify which elements of your emails are most effective at engaging your audience, leading to higher open rates, click-through rates, and responses. It allows you to make data-driven decisions to optimize your email content, subject lines, and call-to-actions, ultimately improving the success of your outreach efforts. By systematically testing different variations, you can better understand your recipients' preferences, increase the effectiveness of your emails, and maximize your chances of achieving your campaign goals.

Once your are in Sequence Tab

1️⃣ Click on the “Variant” button

2️⃣ Create your variant subject + body content

You have now 2 variants for the same step 🥳