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Create a campaign: Step-by-Step

J
Written by Jeremy Redman
Updated over 10 months ago

Once your domains are set up and you have a verified lead list, let's prepare our campaign.

Setup Campaign

1️⃣ Create a new campaign (< 2min)

2️⃣ Name your campaign

3️⃣ Upload verified leads

It's really simple and quick, taking no more than a minute 😃

You have the option to upload a list or add entries manually

If you choose to upload a list, the only thing you have to do is match your columns.

When you upload a new lead list, Mailead will verify & ensure optimal deliverability by applying filters:

  • Duplicates, syntactically incorrect addresses

  • Invalid domains, domains without valid MX records

  • Leads that are in you Global Block List

4️⃣ Create the Email Sequence

With Mailead, you can either create using our AI or do it yourself.

If you choose to create your sequence with AI, simply fill in the fields and click on generate. Your steps will be automatically generated using the correct variables from your uploaded file.

However, if you prefer to create your sequence yourself, simply click on "Create Manually" and boom, you can start writing your sequence. You can add as many steps as you want and also set up A/B testing to try different types of messages.

5️⃣ Schedule when you will send your emails

You need to choose:

👉 The days on which emails will be sent (For example, if you contact your lead on Sunday while they're at the beach 😛, they might never see your message. Avoid this mistake!)

👉 The time (Sending your emails at the wrong times can cause them to get buried in your target's inbox, reducing the chances of them being opened and receiving replies).

6️⃣ Choose the email accounts

Select the email accounts to be used for sending emails. If you choose more than one, we will apply automatic email rotation. This feature is our superpower and allows you to send a large volume of emails without landing in spam.

7️⃣ Setup Settings

👉Choose the number of emails to send from each account. If you're just starting with these accounts, we recommend sending a maximum of 50 emails per day.

👉Choose if you want to send with text-only (no HTML)

This feature improves deliverability but removes HTML styling and disables link and open tracking.

8️⃣ Setting up Advanced options

👉 Choose Time Gap between Emails

As mentioned earlier, sending too many emails too quickly can result in them being marked as spam.

Therefore, we recommend a minimum gap of 7 minutes between emails, plus an additional random delay of up to 2 minutes to improve deliverability.

Launch Campaign

Sooo that's it! You're all set.

Don't forget to save.

Now you can launch your campaign safely 🥳

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