Hi there 👋
💡 Daily limits refer to the maximum number of emails you can send from a single email account in one day. These limits are imposed by email service providers (ESPs) like Gmail, Outlook, and others to prevent spam and protect the integrity of their email systems. Exceeding these limits can result in your account being temporarily or permanently suspended, emails being marked as spam, or reduced deliverability rates.
Why should we put daily limits?
Implementing daily limits on cold emails helps avoid spam filters, maintain deliverability, ensure quality and compliance, manage resources, and sustain an effective outreach strategy.
Common Daily Limits
If your Sending Email Account is a new one, it's best to begin by sending 10-20 cold emails daily to avoid triggering spam filters. On the other hand, if you have an older inbox and a good email reputation, you can send more than 100 emails a day, depending on the rules of your email service provider (ESP).
Here are the limits for the most common providers:
Gmail: For regular Gmail accounts, the daily sending limit is around 500 emails per day. For G Suite (now Google Workspace) accounts, the limit increases to approximately 2,000 emails per day.
Outlook: Outlook and Office 365 accounts typically have a daily limit of 300 emails for regular users and up to 10,000 for enterprise accounts.
Yahoo: Yahoo Mail has a more conservative limit, generally around 100 emails per day.
What happens if I exceed the limit?
Exceeding the daily email sending limit can lead to several negative consequences. Your emails may be flagged as spam, reducing their chances of reaching the recipients' inboxes.
This can harm your sender reputation, making it harder for future emails to be delivered.
Additionally, your email service provider may impose penalties, such as temporary suspension or permanent closure of your account.
Exceeding limits can also result in delayed email delivery, as servers may become overwhelmed. Overall, staying within daily limits is crucial to maintaining effective and compliant email campaigns.